The History of Rolex

Rolex is a luxury Swiss watch brand that was founded in 1905 by Hans Wilsdorf and Alfred Davis. The brand is known for its high-quality, precision-made timepieces, which are characterized by their durability, reliability, and distinctive design.

In the early years of the company, Rolex focused on developing accurate and reliable wristwatches, which were still a relatively new technology at the time. One of the brand's earliest achievements was the creation of the first wristwatch to receive a Swiss Certificate of Chronometric Precision in 1910.

Over the years, Rolex continued to innovate and develop new technologies, such as the waterproof Oyster case in 1926 and the self-winding movement in 1931. During World War II, the brand's watches were used by British soldiers, and Rolex became known for its ruggedness and durability in extreme conditions.

In the years since, Rolex has continued to develop and refine its watches, introducing new features and innovations such as the GMT-Master, which was designed for pilots and allows for tracking of two time zones simultaneously, and the Datejust, which was the first watch to display the date on the dial.

Rolex has also built a reputation for its iconic design, with many of its watches featuring distinctive features such as the cyclops magnifying lens over the date window and the fluted bezel on the Datejust and Day-Date models.

Today, Rolex is one of the most recognizable and prestigious watch brands in the world, known for its precision, reliability, and iconic design. The brand's watches are highly sought after by collectors and enthusiasts, and often command prices in the tens or even hundreds of thousands of dollars.

Investing on Rolex

Rolex is definitely the world’s most reputable luxury watch brand. Given its durability, reliability and the ability to keep value, Rolex has no doubt to be the most famous brand. And it has been praised by watch lovers and collectors for years. One of the most often asked question is “Does Rolex good to invest?” The answer definitely is "Yes" . However, they are only apply to some models but not all. If you are considering which Rolex to buy for investment, here are some models you should pay attention to.


The cosmograph daytona is always your first choice of investment. Prices of daytona increase rapidly as they are the most demanding watches in Rolex. The price of daytona have skyrocketed in recent years, people now will pay double even tripple of retail price to get a daytona. As they understand it is nearly impossible to buy it from Rolex boutique at retail price.

Rolex has released new daytona given the time of daytona 60 anniversary. If you can afford, it is always a good choice to buy new models. A stainless steel new model 126500LN is more likely to increase in price than a old model 116500LN. All daytona have changed to new movement calibre 4131 features the patented Chronergy escapement and new designed rotor. 126506 platium daytona will be another great choice to own. As it is the first Rolex watch to have a see-through backcase. The price of this daytona is likely to be over 1 million HKD.


Submariner is the second most recommended series to buy. Most of the users would consider submariner as their first piece of Rolex as the price level of entry is rather low. The Submariner’s major selling point is its ability to withstand compression and decompression during a dive but you do not actually buy it for diving. In fact, submariner is popular due to its generic design. Even decades has passed it is still fashionable.

The Starbucks 126610LV would be a good choice to invest in. The price of it is around 140,000HKD given its retail price is 84,400HKD. The green colour bezel is recognizable and it is the colour of Rolex. The price of other old submariner such as Kermit and Hulk is stable however they are not a good choice to buy. If you are looking for price increases, stay away from discontinued models.

GMT Master II

Buying a GMT Master II is a great way to invest in a model that’s equally functional and stylish. GMT Master II somehow is more attractive than submariner as the model features a two-colour Cerachrom bezel and colourful time zone hand. The Rolex Rolex GMT Master was collaborated with Pan Am Airways, who were looking for a watch that could display two time zones simultaneously. If you aiming to buy a good looking GMT Master II with stable pricing level, a 126710BLRO pepsi would be a wise choice. the pepsi in red and blue colour bezel, was first introduced in 1955. Since that numerous version of pepsi were released over decades. The 126710BLRO is standing with a long history with uncountable watch lovers. Therefore the price of the new pepsi will be strong and stable.